There is an ever-expanding market for selling CBD oil online. However, CBD advertising can prove to be rather tricky for some CBD brands.
Strategically sprinkling CBD keywords throughout your blog content is a crucial part of generating sales. With limited marketing channels for CBD advertising, you need to go all-in on SEO. You don’t have the luxury of being able to run an endless stream of Facebook ads for your CBD products. Building a robust SEO strategy is a safe bet for any new CBD brand.
So, how can you use CBD keywords to turbo-charge your CBD SEO strategy?
Use A Specialist Tool For CBD Keywords
You can use a keyword tool to help you find appropriate CBD keywords for your blog content. There are dozens of free SEO keyword tools that you can use, but few of them are actually any good. You’re going to need to invest in an SEO keyword tool that puts you ahead of your competitors. Alternatively, Freshly Squeezed can do all of the keyword research for you!
We use Ahrefs to help us make informed decisions on our SEO strategies for customers. This platform contains plenty of data to sink your teeth into. There’s a treasure trove of CBD keywords that consumers are actively searching for on a daily basis.
Target The Correct Search Intent
With increasing interest in CBD for overall wellbeing, consumers are searching for answers to their questions about this cannabis-derived chemical compound.
Here are just a few CBD keyword terms you could use:
Buy CBD Oil Online
How To Use CBD Oil
Where To Find CBD Oil
All of these CBD keywords have the potential to drive traffic to your website. It’s important to remember that not all CBD keywords are equal. CBD consumers might be using some in the search engines more than ever. With this in mind, you need to be strategic about the battles you pick. If you currently have a low domain authority score, you will need to target CBD keywords with a smaller keyword volume and build around the fringes.
Matching CBD Keywords To Your Website
Targeting keywords that show intent to buy CBD products isn’t enough. Choose CBD keywords that closely relate to the products you sell. There’s very little point in ranking for keywords relating to CBD gummies if you don’t actually sell them. You should try and double down on hyper-focused CBD keywords that accurately represent your brand.
Consider Semantic Search Terms
Semantic search helps your blog content to rank higher. Basically, you need to use search terms that relate to the focus keyword for each piece of blog content. If you’re creating a piece of content around CBD gummies, you need to use a wide variety of phrases that relate to CBD gummies. If you can use enough of these phrases, you will start to rank for them on Google.
Look At Search Volume
How many people are actively searching for specific CBD keywords? You want to see a decent search volume but sometimes it’s better to be a big fish in a small pond. The more specific your search terms are, the lower the search volume should be. However, if potential buyers search for them, those terms are still worth targeting.
Final Thoughts On CBD Keywords
Building an SEO strategy around CBD keywords is tough. You can read our full CBD marketing study here.
If you have any questions about the study or would like to talk with us about CBD content writing for your brand, please email Adam@FreshlySqueezed.Online. You can also view our blog content samples and pricing plans.