Can a content strategy agency deliver an impressive ROI for your business?
If you’ve been shopping around for a content marketing company, this is a question you may have been pondering over.
The truth is, many content agencies are certainly able to deliver great results for businesses - but few place emphasis on attention to details.
When it comes to digital content agencies working on SEO content strategies, attention to detail is everything.
The last thing you want to do is work with a content strategy agency that simply doesn’t care about details.
SEO is an intricate process.
With so many moving parts, if a content marketing company has their eye off the ball, they could easily screw up your entire campaign.
In this article, we are going to be giving you a breakdown of everything you need to know about digital content agencies.
Near the end of the article, we will be sharing a story about how we managed to deliver a 48% increase in organic traffic for a customer in the space of just 4 months.
Today, we will be answering the following questions:
Without wasting any time, let’s dive straight in.
What is a marketing agency?
A marketing agency typically provides a wide range of services, from graphic design to web design to content creation and paid advertising.
All-in-one solutions can be cost-effective for businesses looking to cover many bases with a comprehensive marketing strategy.
While a marketing agency may be able to deliver a content strategy - you should ask a few questions…
Do they have their full attention on your content strategy?
Is content strategy their specialist area of marketing?
Over the years, we have come across many marketing agencies offering content strategies services with no real experience in the area.
What is a content marketing agency?
Content marketing agencies specialize in delivering SEO-optimized blog content at-scale for businesses of all shapes and sizes.
Every business can benefit from increasing their visibility on search engines.
This is one of our core beliefs.
A content marketing company like Freshly Squeezed can help you to craft SEO-optimized blog content to boost search engine rankings and increase consumer confidence.
If your SEO-optimized blog content doesn’t have the power to convert website visitors into paying customers or clients - what is the point in writing it?
Many digital content marketing agencies fail to strike a balance between writing convert to rank on Google and writing content to drive conversions.
It really is a balancing act.
A content management agency could have the best SEO experts in the world but if they don’t know how to write content to drive conversions, there will be no quantifiable return-on-investment.
Is content marketing a part of digital marketing?
Yes - content marketing is just one aspect of digital marketing.
We often see businesses neglect the content side of digital marketing.
This is usually because they do not fully understand the concept of SEO.
On our strategy calls and throughout our onboarding process, we go to great lengths to ensure the businesses we work with have a core understanding of search engine optimization.
We want our customers to know exactly what we are working towards.
There’s no hiding the fact that SEO is a long game.
You can get reasonable results in a matter of months but unlocking the true potential of a brand could demand a more lengthy timeframe.
What is the role of content marketing?
The role of content marketing agency services is simple.
To get more qualified leads visiting your website, you need to have a consistent flow of traffic coming from Google.
The goal of having a consistent flow of traffic can be attained through content marketing.
A content strategy agency like Freshly Squeezed will identify competitive keywords that your business should be ranking for on Google.
We like to pick low-hanging fruit to get your website off the ground.
After consulting with you on these keywords, we then infuse these keywords into blog content designed to boost consumer confidence and drive conversions.
There you have it, content marketing in a nutshell.
Do I need content marketing?
If you want a consistent flow of qualified leads visiting your website, you most certainly need content marketing.
Many businesses like to rely on social media marketing to drive traffic to their websites.
While some businesses can experience reasonable success with social media marketing, it can often be incredibly inconsistent.
Imagine where your business would be if your website traffic doubled or even tripled over the next year.
Are you feeling curious?
This is a sign you should explore implementing a content strategy.
Does content marketing actually work?
We first started working with a New York-based CBD company in the summer of 2020, amidst the backdrop of a global pandemic.
After collaboratively devising a keyword strategy, we embarked on producing SEO-optimized content for the CBD brand.
As the blog content rolled in, the CBD brand began to review and post the content on their blog page.
Within a matter of a few months, the blog content started to rank on Google.
Now, after working with this CBD brand for more than 4 months, they have experienced a 48% increase in organic traffic coming from Google.
This traffic has come as a result of ranking for various keywords.
As you can imagine, the CBD brand is very pleased with the return on their investment so far.
We are holding back on publishing a case study until more data has been collected.
The results are compounding as the blog content starts to rank for more keywords every week - like a chain reaction.
What is good content marketing?
Good content marketing effortlessly balances SEO optimization with the need to drive conversions.
These two components go hand-in-hand.
If you are looking for exceptional content marketing that fires on all fronts, you should consider our services at Freshly Squeezed.
Here are just a few recent testimonials from some of our customers:
After partnering with Freshly Squeezed, we were able to start producing SEO blog content at scale for our website.
- Handpicked CBD
Freshly Squeezed were incredibly accommodating of my unique project requirements. If you need content with character, talk to Adam and his team.
- Serial Tech CMO
Freshly Squeezed were great to work with! They're talented, hard-working, and know their craft. I would recommend them for any writing project.
- Nanocraft CBD
Header Image Credit: VectorJuice