At Freshly Squeezed, we are committed to helping small business owners scale their content marketing strategies with ease. Crafting an effective content marketing strategy that fires on all cylinders is more achievable than you think. The best way to get started is with a content calendar to plot your every move.
The value of content marketing is undeniable. The return-on-investment can present itself in many different ways as content marketing can be leveraged at every stage of the customer journey. From building brand awareness to increasing customer activation, there is no limit to the growth potential content marketing can offer your business.
According to HubSpot, 77% of companies report having a content marketing strategy in place. A further 24% say they plan to increase their investment in content marketing in 2020.
If you want to be successful at content marketing, you need to treat it as more than just a guessing game. From the very beginning, it's essential to have a strategic plan. Every single piece of content that you publish across the different marketing channels must serve a purpose.
We are immensely passionate about giving businesses the tools they need to unlock the potential of content marketing. Now is not the time to be indecisive about your content marketing strategy. You need to start making some decisions. Once you have the infrastructure in place, your content marketing machine will do all of the hard work for you.
To help you build this infrastructure, we encourage you to use our free content marketing calendar template. This will enable you to plan your content at a macro level whilst having the bigger picture at the very forefront of your mind. So, what are you waiting for? Check out our content marketing calendar template today!
Header Image Credit: VectorJuice