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How Many Keywords Should I Use For SEO?

Updated: Jun 28, 2023

How many keywords should I use for SEO?

You should aim to identify a target keyword and then several variants of this keyword.

For instance, if I'm writing a blog post on the best Nike shoes, I would potentially target these keyword variants:

  • Black Nike shoes

  • Cheap Nike shoes

  • Discount Nike shoes

While it's tempting to plug as many keywords as possible into your content, beware of keyword stuffing.

Alongside keyword stuffing, I want you to also consider the following:

  • The value proposition of your blog post

  • The relevance of your keywords

  • The natural rhythm of your content

  • The frequency of your keywords

The bottom line is this: focus on delivering valuable, relevant content and let your keywords fall into place naturally.

Don't force them in!

If you're in doubt, err on the side of caution and use fewer keywords.

Learning How Many Keywords To Use For SEO

How Many Keywords Should I Use For SEO?

You can learn how many keywords to use for SEO by asking yourself these questions:

  • Are my keyword placements helpful to the reader?

  • Do my keyword-infused subheaders add value?

  • Am I using words multiple times for no good reason?

  • Will the reader notice jarring keyword placements?

  • Does it look like I am keyword stuffing?

What is keyword stuffing?

This is when you use a keyword so excessively that it negatively impacts the quality of your content.

Not only will this irritate your readers, but it can also result in search engine penalties.

Why does keyword stuffing matter?

Google loves quality content, so make sure that your target keywords are used in a way that adds value to your article.

What are the consequences of keyword stuffing?

Keyword stuffing can also result in your article being demoted in search engine rankings, so it's best to avoid this practice altogether.

How Many SEO Keywords Per Page?

How Many SEO Keywords Per Page?

Rather than mathematically adding up how many keywords per page you should use, it's important to focus on writing high-value content.

If the content dives deep into the topic and covers all relevant angles, then you're on the right track.

You'll end up naturally infusing keywords throughout the article without even thinking about it.

How Many Keywords To Use For SEO?

And remember, quality trumps quantity when it comes to writing optimized content.

The best SEO content writers pour their attention into creating comprehensive, informative articles that address the needs of their audience.

If you're able to do this, then you're well on your way to ranking high on search engine results pages.

Uncovering How Many Keywords To Use For SEO (3 Tips)

Before you pick keywords to target and put pen to paper, I want you to remember these three tips:

  1. Use variations of your target keyword

  2. Make sure your keywords are relevant and add value

  3. Naturally infuse keywords into paragraphs and subheaders

How To Develop SEO Strategies (My Simply Idea)

I'm asked this question nearly every day:

"How can I increase my website traffic?"

Sometimes, I like to solve problems in reverse.

It's called inversion.

So, let's flip the question.

"How can I decrease my website traffic?"

“All I want to know is where I'm going to die, so I'll never go there.” (Charlie Munger)

This quote from Charlie Munger is funny, but it also demonstrates the immense power of inversion.

What's one way to get more of the thing you want?

Avoid the thing that'll destroy what you want.

If you wanted to decrease your website traffic, here are a few ways you could achieve this:

  • Never update high-performing blog posts

  • Fundamentally re-design your website

  • Change the URL structure on your website

  • Acquire dodgy backlinks from PBNs

“It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.” (Charlie Munger)

You can apply this quote from Charlie Munger to SEO.

Let's explore another example of inversion.

"How can I get my blog post to rank on Google?

It's a straightforward question.

But let's flip it.

"How can I get my blog post to not rank on Google?"

If you wanted your blog post to not rank on Google, here are a few ways you could achieve this:

  • Skip the keyword research process

  • Target random keywords

  • Write without any subheaders

  • Publish with no external/internal links

  • Upload massive image files

  • Leave the ALT text blank

Inversion is originally from algebra, where an equation is sometimes easier to solve if you invert it.

How To Find A Good SEO Consultant

What's the opposite of a good SEO consultant?

A bad SEO consultant.

If you wanted to find a bad SEO consultant, here are a few places you could look:

  • Fiverr

  • Upwork

  • Facebook groups

  • Forums

  • Google results for "cheap SEO"

On the other hand, if you wanted to find a good SEO consultant, here are a few places you could look:

  • Referrals from trusted sources

  • Google results for "best SEO"

  • Twitter (looking for SEO thought leadership)

  • Online review websites

In general, you'll get what you pay for when it comes to SEO consultants. So, be wary of anyone who's offering rock-bottom prices.


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Written By: Adam Crookes

Reviewed By: Adele Horwood

Fact-Checked By: Ben Crookes

Next Review Due June 31, 2024

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Author Bio

Adam Crookes

Adam Crookes is an SEO content writer with experience producing long-form blog content for founders and CMOs across a range of companies on both sides of the Atlantic.

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