SEO leads can be hard to generate - if you don't know what you're doing.
After all, SEO is a game.
To play the game, you need to know the rules.
If you can master the game, you will have no shortage of SEO leads.
At Freshly Squeezed, we know exactly how to get your website to generate more SEO leads.
Getting your website to a point where it will generate organic leads takes time.
There's no reason why this should take years to achieve.
Making a series of good decisions will dramatically improve your SEO.
Freshly Squeezed knows how to make the right SEO decisions to strategically optimize your website.
It's all about making good decisions - and if you are not skilled in SEO, it can be difficult to know what decisions to take.
When we work with a new customer, we have a clear philosophy.
Freshly Squeezed is not just trying to optimize your website, we are also trying to optimize your time.
Even though SEO results are unlikely to materialize overnight, you don't want to be waiting around forever.
The time horizon for SEO is incredibly important and this is something we talk with customers about extensively on consultation calls.
In this article, we are going to be exploring how you can generate more SEO leads for your business.
It doesn't matter how old or new your website is, every domain has the potential to dominate search engines and generate revenue for your business.
We will be answering the following questions in this article:
Without wasting any time, let's dive straight in.
What are SEO leads?
SEO leads are potential customers that express an interest in your products or services after visiting a website via a search engine.
Organic search engine leads do not include:
Leads that come from social media platforms, such as Facebook or LinkedIn.
Leads that come from paid advertising, such as Google Ads.
If someone visited your graphic design website and contacted you after typing "graphic design service" into Google, this would be an example of an SEO lead.
Getting qualified leads through SEO isn't about the number of keywords or phrases you rank for.
It's about where you are positioned in the search engines.
I'd rather have 5 webpages ranking in the top 3 positions on Google for various keyphrases than 50 webpages hovering between positions 10 and 20.
We know how to optimize opportunities.
There are many ways to determine competitive advantage in SEO - and this is something we put a lot of thought and consideration into as we plot SEO strategies.
How do I get SEO leads?
When we work with customers, the first thing we do is outline a potential SEO strategy.
Rather than trying to get hundreds of keywords and phrases at once, we opt for a smaller, more focused approach.
We feel it's better to target a select group of keywords and phrases to build momentum.
Pumping out long-form blog content is the way to go.
Short and snappy articles rarely rank on Google.
When you have a low domain rating, this is often the case.
Google's algorithm hates keyword stuffing.
If you're trying to cram loads of keywords into a short, 500-word article - they are not going to like this.
This is why we prefer to write long-form blog content that feels natural.
Lots of people think SEO is about the number of blog articles you have on your website.
The number is irrelevant.
Instead, we are far more focused on the total number of words on your website.
A small percentage of these words are likely to be keywords and phrases you want to rank for.
The more words you can write, the better.
Google rewards authoritative content.
If you are providing value, your content is more likely to rank higher.
Google can measure the value you are providing through your bounce rate and the length of the content.
You need visitors to stay on your website for as long as possible.
Is SEO easy to learn?
SEO is relatively easy to learn.
The question is, do you have time to learn it?
Also, more importantly, do you have time to write the content?
In most cases, for entrepreneurs, it's easier to outsource content marketing to an agency like Freshly Squeezed.
Even if you have an in-house content marketing team, it can be far more cost-effective for outsource your content marketing to Freshly Squeezed.
From the initial SEO keyword research through to content production, our service is an end-to-end solution for small businesses and startups.
Does SEO require coding?
If you are using a content management system (CMS) like WordPress, you do not need to worry about any coding.
Depending on how your website is set up, some on-site SEO mau require the support of developers.
We hope this article has helped you to understand what SEO leads are and how they can be generated. If you are interested in learning more about our SEO services, please do not hesitate to book a call with us.
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